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What is SEO?

S.E.O. — Search Engine Optimization

We know, even the name can sound intimidating. It's three letters and sounds like a fancy job title, or some unknown skill. And for many of us, just the mention of an acronym makes our palms start to sweat. But take a deep breath! We're here to walk you through SEO, and we've got your back the whole way. This guide will take the mystery out of SEO. Here, you'll find both basic and more complex concepts, pro tips, and some great, easy-to-implement SEO strategies.

So What is SEO?

SEO stands for Search Engine Optimization. Put simply, it’s the set of actions you can take to help your website rank higher in searches on Google and other search engines. These actions include using relevant keywords in your website’s text, giving your web pages a title and description, and much more.

Why does this matter? Because showing up higher in search engine results means more people will find your website, learn about your business, buy your products, or use your services.

With more than 1 billion websites online today, the competition on Google and other search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.

How to Use This Guide

We’ve tried to be comprehensive in this guide, starting with an explanation of how SEO works and then explaining the concrete steps you can take to help your website show up in searches.

If you’re eager to begin optimizing your site, jump to the article or chapter that’s most relevant to you.

We will cover the following topics:

  • Why Does SEO Matter?

  • Understanding Search Results

  • What are Search Engines and How Do They Work?

  • SEO Strategy and Keyword Research

  • Using Your Keywords on Your Website

  • SEO for Small Businesses

  • Advanced SEO


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