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The Plant Based Fever Taking Over the Food Industry

Oakland’s wildly successful vegan soul food and barbecue restaurant, Vegan Mob, is expanding to two new Bay Area locations this month.

A new restaurant at 949 Ruff Drive in San Jose is expected to open as soon as next Tuesday for pickup and delivery, while a soft opening of a new pop-up location at City Stations in San Francisco, at 701 Valencia St., will take place March 20.

Known for its hearty mob plates, barbequitos, and mob burger cheese rolls, Vegan Mob’s food truck will be riding solo on its opening weekend in San Francisco, but will likely be joined by Señor Sisig and another truck offering meat-free alternatives in the coming months, according to founder Toriano Gordon.

I have a lot of people who cross the bridge just to come here, and it makes me feel so good, because I wanted to start in San Francisco first,” he said.

In December, Gordon said that he hoped to bring his new food truck to Divisadero and Union Square on weekends as he explored the possibility of opening a new brick-and-mortar location in the city where he grew up. That didn’t quite work out, but when longtime friend and Señor Sisig co-owner Evan Kidera offered the space where his own truck used to operate in the Mission District, it was an opportunity he couldn’t pass up.

“To be able to get that spot right off the bat is a blessing,” added Gordon, noting that Vegan Mob’s new pop-up location also plans to serve patrons Tuesdays through Saturdays from 11 a.m. to 9 p.m.



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