7 Video metrics you need to know to measure success

If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track.

Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. So in this article, we’re going to walk you through some of the most important video content KPIs as well as when to track them and what they mean for your video marketing’s overall success.